#Colors tamil tv#
Our proven ability to break the clutter and disrupt the status quo will help us tell endearing stories to over 20Mn TV households in the state and a large global audience in the coming months and years.” Speaking at the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “After spreading our wings across 7 languages, India’s flagship general entertainment brand – COLORS - is entering the lucrative, fast growing and discerning Tamil entertainment market – in line with our stated strategy to drive regional growth aggressively. Furthermore the channel will be available on all DTH platforms - Sun Direct, Tata Sky, Airtel, DishTv & Videocon D2h - reaching out to ~5.5mn households. At launch COLORS Tamil will be available in all leading cable networks catering to an estimated 11 mn homes in rest of Tamil Nadu through Tamil Nadu Arasu Corporation, and 3.5 mn homes in Greater Chennai through SCV, TCCL among others. Viacom18 already operates general entertainment channels in 5 regional languages, under the brand name COLORS – Kannada, Marathi, Gujarati, Bengali and Odia apart from Hindi and English. Scheduled to go on air on 19 th February, 2018, COLORS Tamil will be the national media conglomerate’s first foray into the Tamil market. In a media launch event in the city today, the country’s youngest full-play media organization Viacom18 announced the launch of its latest regional entertainment channel – COLORS Tamil.
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